Online businesses continue to record positive developments in Brunei Darussalam. This is in line with the advancement of digital technology and changing lifestyles of the community which is leaning towards cashless transactions and online purchases.

The social media platform has now become the main medium for local entrepreneurs to market their products and services across various sectors including food; fashion; beauty; and digital services. Internet and smartphone accessibility have become the primary drivers for the growth of online businesses, especially among the micro, small, and medium enterprises 

With the support of various relevant agencies, online businesses are not only becoming an alternative, but also an important component of the country's economic landscape. Among these agencies, the Brunei Economic Development Board, BEDB, has implemented several strategic initiatives to support and empower local digital entrepreneurship. This is in line with efforts to build a more sustainable and competitive digital economic ecosystem.